Just as there is not a single, established format for a live, physical event, a single venue type, single speaker line up, so there is not a single virtual event platform solution for all needs.
The best platforms are those that can accommodate the needs and wants of the organiser, no matter what format, functionality, look and feel is required. That is a big ask of the platform developers, especially if one of the desired outcomes is a platform that is as easy to configure and use by the organiser, as possible. Alternatively, platform providers can take the 'niche' rather than the 'generalist' approach and try and address the core functionality requirements that will appeal to a certain sector or event type.
However, are there some given requirements that you should consider ahead of all others if you are looking to select the right platform for your event, or even list the 'must have' features of your own platform that you are looking to develop?
Let's look at:
- Ease of access - Is a download required? Is 100% browser based solution best?
- User journey must be clearly signposted and intuitive
- Content must be easy to find and minimum number of clicks away
- Look and feel of environment should be appropriate for exhibiting brands
- Platform should be robust and scalable
- Content management should be easy for organisers and exhibitors
- Environment should offer a reasonable degree of customisation
- Platform should offer comprehensive and easy to manage reporting system
- Cost
There are many more considerations of course, but I strongly believe the first thing you should do when choosing or designing a platform is put yourself in the position of the visitor. What will turn them off and what will encourage them to explore, engage, experiment and return? In some cases a full range of functionality will enhance the visitor experience, in others it may be best to keep it simple.
Of course, as every event organiser knows (virtual or physical), the platform or venue are important, but content is still king. If you get that right, your visitor will be more forgiving of any shortcomings in the environment.
